Articles

Flax-by-river

 

5 Common Business Card mistakes...

1. CHEAP, CHEAP, CHEAP... this is often the call these days. Your business card, after yourself, is basically the first point of contact for your client. Once you have finished your meeting, your business card is all they have to remember you by and no matter how much you impressed them, 9 times out of 10 a cheap flimsy looking business card will end up in the rubbish bin. 

2. CRAM!... It may seem like a good idea to try and put as much information into the tiny space as physically possible, but alas this is not the case. Overwhelming your client with huge amounts of microscopic information is not the way to go. As with any design, good use of white space is usually essential (unless you are going for that crammed, super busy look) and if it's teamed with a creative design it will leave a good impression.

3. OVERDOSE ON FONTS AND COLOURS: Now you may think 'But I want my business card to stand out', this is not the way to go about it! Any well designed and laid out artwork will have no more than 3 types of font (including the logo) and it is best to stick to the business colours. There are numerous other ways to go about making your card stand out. For example, print on to a different paper stock, maybe with some sort of recycled texture, partially foil or emboss your logo or get the corners rounded. The possibilities are endless!

4. MIXED MESSAGES between fonts and colours. This one is a big no, no. If you are going to use images on your business card they must be relevant to your company. Having a bouquet of flowers when you're an accountant... not really the best idea.

5. KNOW YOUR LIMITS: Now the last one is not quite as common as the previous 4, but if I have convinced you to come in and get some awesome new business cards, you need to know your limits... now we can create mini business card folders, business cards with movable parts, holographic business cards... the list goes on. BUT! You don't want them to be so expensive that you are worried about giving them away. Often less is more and sometimes a plain card with a strikingly bright color contrast can have just as strong an effect. 

If you would like any more information on business cards that we can do for you, please give us a call or pop on in (we're a friendly bunch) or visit our portfolio.